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Sales Techniques - Using Competitive Sales Strategies
Sales & Marketing
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Inside the Coursera-Udemy Deal: Three Bids, Two Years and a Rival Suitor
Both Coursera and Udemy started 2025 with new CEOs. Greg Hart took over at Coursera in February. Hugo Sarrazin started at Udemy in March. Less than a month into the job, both CEOs were in conversations to sell their companies.
On April 8, Hart and Sarrazin met for the first time at ASU+GSV. The rest, as they say, is history.
In my 5,000-word analysis of Coursera’s acquisition of Udemy, I called the deal rushed. Two new CEOs, both less than a year into the job, merging two public companies. I w
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